Our Customers
Middle income Americans… everyday people like your neighbors, mail carrier, local farmers and your child’s teacher.
Our customers are hardworking and seek a comfortable standard of living while ensuring financial security for the future no matter their age, income level or occupation. Their goal is to work with a trusted, supportive partner who can provide simple, straightforward insurance solutions to prepare for the unexpected.
Meet John
John’s security concerns include saving enough for retirement, paying down debt and uncertainty about the rising costs of health care as he and his wife age.*
Meet Susan
Susan is a 60-year-old retired school teacher. Her children are grown and out of the house, and her husband passed away last year after a long battle with cancer. She lives on $50,000 a year. Susan’s security concerns include outliving her retirement income and the rising cost of health care — something she experienced firsthand with her husband.*
Meet Phil & Leslie
Phil is a 34-year-old third generation farmer, and his wife Leslie is a 33-year-old stay-at-home mom. Together they have three children, two of who are in elementary school. Phil and Leslie’s security concerns include ensuring they are covered in the event of an accident on the farm, being able to cover their living expenses if something happens to Phil and saving enough for their kids’ educations.*
*Hypothetical customer profiles provided for illustrative purposes.
How We Market
Our agents work their own qualified territory, which means you have access to a dedicated area and access to targeted marketing collateral to help you connect our products to our customer’s needs.
- Current customers provide upsell and cross-sale opportunities
- Customer referrals are a warm lead with a personal connection
- Professionally designed marketing collateral helps you tell the story
- Professionally designed lead system
- Four-day work week and three-day weekend — every week!
Your Week
Our agents connect with customers in their homes, getting to know them on a personal level to build a long-term relationship.
We provide our agents with weekly territory coverage recommendations based on a four-day work week (Monday-Thursday) and three-day-weekend — every week!
Based on our history of success, we know that our best markets are in rural America and small towns, so we provide each agent with detailed information about customer demographics and purchasing.
Our sales teams connect daily to discuss each agent’s calling area and to provide mutual support and encouragement.
While some may think it’s never going to happen to them, there’s no guarantee.
So it pays to be prepared. Since many of the costs of care and treatment for injuries and illnesses aren’t covered by medical insurance, policies from Washington National Insurance Company may be able to help.
Our entire organization is passionate about serving people, and we treat our customers just like we would treat our family. Our goal is to help them find the right coverage at a price they can afford. We represent Washington National Insurance Company, which has been helping people protect what matters, for over 100 years.
Learn more about Bankers Life Insurance Company
Securing lives and families starts with preparedness.
Learn more about Washington National Insurance Company